With the popularity of fast-moving content these days, some marketers don’t give that much importance to content marketing. However, statistics tell otherwise. Custom content influences 61% of people’s buying decisions. That’s huge! Don’t push your customers away by only advertising and not connecting with them through valuable content.
Most of the buyers pursue an intelligent means for purchasing decisions. But, how do they know if a product is right for them? What if they’re conned by a gimmick? Content marketing fills the gap between a customer and a brand. If you are a new business or trying to enter a market, you should let the audience know what you and your brand stands for. Does it mean advertising over and over through Paid Ads? We don’t believe so. It may not give you any return on investment at all. Having a balanced approach through advertising and content marketing can help your cause. Or, you can simply strategize to invest only in content marketing to build trust among the audience.
At Sai Digital Web, we offer content writing and marketing services that work for you. From writing well-researched, informative & unique articles/blogs/content to distributing them on socially viable channels, we can help your brand penetrate through the Internet users and create awareness. When a customer relates to a brand through valuable content, they get highly impressed to make a purchase from them. Give us your content requirements and we can make you content-ready for your brand.